On May 31th, 2011, under Romania's tourist brand "Explore the Carpathian Garden" launched last year at Shanghai, was started a new campaign to promote Romania internationally as a tourism destination.
The Romanian's Ministry of Regional Development and Tourism campaign / Ministerul Dezvoltării Regionale şi Turismului invites again the foreigners to Explore the Carpathian Garden on three international television channels: CNN, Euronews and Eurosport.
Important is that the advertising actions will run for a year, and the total value of the promotion campaign (4.96 million euros, with VAT, according to the website of The Romanian Ministry of Regional Development and Tourism / Ministerul Dezvoltării Regionale şi Turismului) are non-reimbursable European Union funds, the promotion of Romanian tourism for 2011-2012 period on international media being financed under the Regional Operational Programme 2007-2013, Axis 5/ Programul Operaţional Regional 2007-2013, Axa 5, the operation ”Creating a positive image of Romania as a tourism destination by defining and promoting the national tourism brand / Crearea unei imagini pozitive a României ca destinaţie turistică prin definirea şi promovarea brandului turistic naţional”
The advertising spots talk about Romania
: one make an overall description, other two being more specific: about Romanian's nature and culture.Explore yourself the Carpathian Garden watching them and believe me: the Romanian culture, the people and the places full of inspiration and history like Romanian Unesco World Heritage Sites are full of magic!
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